![]() ![]() Step 2: Define the 6 essential brand guide elements You may end up using some of these materials in the imagery or brand voice sections of your guide. the image is on-brand but the text is not right). Make specific notes about what you like and don’t like (e.g. These will give you concrete examples to define the look and feel of your brand. If you notice you’re giving the same note to your writers and designers, it might be something useful to add to your style guide. What questions come up repeatedly? Keep track of recurring feedback.What’s worked for your brand in the past? Collect examples of successful ads, emails, mailers, etc.This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. This is a great exercise that gets multiple people at a company involved and helps to create buy-in.īy completing this form, you agree to our Terms of Service and Privacy Policy. For 99designs’ rebranding process, each team created a Pinterest board to show what the core values meant to them. You’ve heard the saying that a picture is worth a thousand words, right? Prep for your brand style guide by saving reference points that feel on-brand. Step 1: Collect brand guide inspiration How to create a brand style guide in 5 steps Memorable values will make it easy for your team to stay on-brand. Values: Determine the guiding principles for company decisions and actions. In fact, many advertising agencies begin their branding projects with an “Is / Is Not” exercise. Tip: It can also be helpful to list 3-5 adjectives that your brand is not. Are you sophisticated or quirky? Classic or trendy? Ask your team for input and perspective. This will set the tone for both design and writing. Personality: Make a list of 3-5 adjectives that describe your brand. Here’s a deeper guide on how to define your target audience. If you’ve done market research, include any insights that could help your team communicate more effectively to your customers. how your products or services solve their problems). Target audience: Describe who your customers are and why they need you (i.e. These can be big (you’re going to change the world) or small (you solves a small, annoying problem), as long as they’re true to your brand. Mission and vision: Write a mission statement about why your company exists and a vision statement about where you want your brand to go. All the other parts of your brand style guide are tangible elements that communicate those key components to the world through design. Together, these are the most important things needed to establish your brand identity because they tell the world what you stand for. There are five key components: mission, vision, target audience, brand personality and core values. The key components of brand identityīefore you create a style guide, you need to know your brand. A style guide is important because it helps your business communicate in a consistent way across all teams and channels. The same logic applies to brands: inconsistency will confuse and alienate your customers. You might even check in with him to make sure everything was okay. ![]() It’d probably feel uncomfortable because it’s not what you’re used to. Now imagine if that same person walked into work one day unshaven, wearing cutoff jeans and sporting a new tattoo of a tiger riding a motorcycle through flames. Imagine a co-worker who always wears a dress shirt tucked into slacks, with his hair cut neatly short. If you see someone change how they look and act all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them. It’s how the world recognizes you and begins to trust you. Think of your brand identity as your company’s personality. Using a brand book ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you-those are just different names for the same document. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. So how do you create a brand style guide? We’ll show you how in five steps!Ī brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. It also tells everyone exactly how to communicate your brand. A brand style guide takes the heart and soul of your brand-your mission, vision and values-and translates it into design. ![]()
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